ThunderCore and 91APP: Bringing Web3 to E-Commerce
ThunderCore is collaborating with a new partner — the tier-1 e-commerce and online-merge-offline (OMO) solutions provider 91APP — to help them integrate Web3 functions that can take their business to the next level.
91APP is a groundbreaking Omni-channel commerce solutions provider in Asia, linking digital and physical shopping experiences for its customers.
As a high-performance, EVM-compatible public blockchain that tackles the demands of speed, scalability, and security, ThunderCore is well-situated to assist companies like 91APP in augmenting their Web2 services with Web3 features.
Indeed, we believe that Web2 companies like 91APP will be a large part of how the next billion users join the blockchain, so we are always happy to help as a partner when great companies are willing to work with us.
What is 91APP?
91APP is the leading OMO retail solutions provider, operating in Taiwan, Hong Kong, and Malaysia. As a software-as-a-service (SaaS) provider with over 10,000 clients, it has over $10B in annual sales and an over 200% purchase frequency and conversion rate.
The company assists retail brands in breaking into the D2C (direct-to-consumer) e-commerce market with greater ease through its highly integrated “Commerce Cloud,” “Marketing Cloud,” and “OMO Cloud.”
Commerce Cloud allows brands to create high-quality, branded apps and mobile-friendly websites quickly and efficiently. In addition to built-in multiple payment methods, a comprehensive marketing strategy helps businesses generate sales by using discounts, coupons, freebies, and other promotions.
With Marketing Cloud, the data-driven member management tool of 91APP, brands can improve their traffic growth, advertising effectiveness, and member contribution with its professional customer segmentation mechanism.
OMO Cloud enables brands to enhance Omni-channel operational efficiency and store staff sales capabilities through reasonable profit distribution and digital tools while providing consumers with a seamless customer experience by integrating resources from e-commerce and brick-and-mortar stores.
91APP’s major clients are large and medium-sized merchants, including The North Face, Timberland, Skechers, Levi’s, Philips, and Durex.
How will ThunderCore and 91APP integrate?
ThunderCore and 91APP will collaborate in the area of customer rewards and membership loyalty programs to bring users a new shopping experience.
The partnership will also involve ThunderCore-based decentralized exchange (DEX) CEXISWAP, which will set up a new service called PointSwap. The company’s hopes are nothing less than to start the largest loyalty points exchange in the world.
We are excited to introduce a Web2 company in the e-commerce space to the know-how and cutting-edge solutions of our partners in Web3. ThunderCore is dedicated to bringing support and opportunities to our ecosystem partners, as the goal of Web3 mass adoption will need to be co-worked with our outstanding collaborators.
PointSwap to bring Web3 utility to 91APP brands
As it currently stands, consumers collect all kinds of loyalty points from brands and retailers, but they have few ways of using these outside redeeming them.
At the same time, loyalty programs often do not bring their intended benefits to brands, with 77% failing within the first year.
The novel solution being offered by PointSwap is to use an automated market maker (AMM) to determine the value of these loyalty points relative to one another and then let users exchange them. Users can swap and store their accumulated loyalty points in their wallet and use them across brands. Using this kind of decentralized finance (DeFi) innovation, PointSwap will help 91APP add value to its many client brands.
The points exchange will be full of the features users have come to expect from DeFi, such as tokenized bonus points, AMM-based trading pools, and yield farming. Meanwhile, the loyalty wallet will allow users to import and export loyalty points, mint or redeem Web3 points, make purchases with a credit card, and manage points and tokens.
Staking will be incentivized by offering special memberships for those who pursue it, while it will also be possible to stake to earn liquidity yields.
In addition, it will be easy for brands to design their membership badges as non-fungible tokens (NFTs), which will also be available to buy, sell, and trade on the secondary market.
It’s an exciting time to be involved in the blockchain field, and we can’t wait to see what the exchange will look like when it has its alpha launch in Q4 2022, followed by the beta in Q1 2023.
As always, thank you for reading the ThunderCore blog, and please stay tuned for more exciting developments as we move into the fall!
*Please note that all the services mentioned above may not be available or may be subject to certain restrictions in certain countries or regions. It’s recommended to check your local regulations and be fully aware of it before participating.
About ThunderCore
ThunderCore is a powerful and ultra-fast Web3 ecosystem and layer-1 chain that delivers elite performance and cost-effective scalability for thousands of crypto projects. Its proof-of-stake (PoS) architecture and strong developer support provide a battle-tested home for the next generation of crypto builders to create in Web3, DeFi, NFTs, GameFi, and the metaverse with limitless scope.
The growing ThunderCore ecosystem is powered by its popular native asset, TT, which can be stored in the feature-rich TT Wallet, together with other supported project assets.
ThunderCore’s breakthrough consensus protocol “PaLa” overcomes the scalability “trilemma,” helping the ThunderCore network generate up to 4,000 transactions per second (TPS) with sub-second confirmation times and ultra-low gas fees at a fraction of a cent.
Created in 2017 by Silicon Valley tech entrepreneur Chris Wang to help solve Ethereum’s scalability issues, ThunderCore has an international user base that spans over 100 countries. It measured over 500,000 monthly active users in December 2021, making it one of the most actively used chains in the world, according to DappRadar.
Institutional investors in ThunderCore include MetaStable, Hashed, Electric Capital, Huobi Capital, Pantera, Zhen Fund, Kenetic Capital, Arrington XRP, Capitaland, and Draper Dragon, among others.
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